Matchie Studio, founded by Clara Achard and Amalia Freneuil, is a creative powerhouse born from friendship and a shared passion for color, staging, and identity. After pursuing separate careers, the duo united to form their own studio, bringing a fresh perspective to contemporary art and design.
Their recent collaboration with Les Mains de Mamie, a brand committed to sustainable fashion and intergenerational connection, is a perfect match. Les Mains de Mamie empowers elderly women by transforming their knitting skills into a source of income and social connection.
Set against the vibrant backdrop of Marseille’s Malmousque district, Matchie Studio’s photoshoot captures the essence of this collaboration. Three grandmothers, embodying timeless beauty and spirited elegance, showcase that age enhances rather than diminishes the vibrancy of the soul. Through their work, Matchie Studio redefines our perception of age, celebrating the enduring vitality of women across generations.
Art direction and production : Matchie Studio @matchie.studio
Brand : Les Mains de Mamie @lesmainsdemamie
Photographer : Amalia Freneuil @amaliafrn
Photo assistant : Clara Achard @claraachard Â
Models : Mamie Mauricette, Mamie Michèle & Mamie Jo
Styling : Matchie Studio & Les Mains de MamieÂ
